Client stories
Athletes
He has a great ability to challenge my thinking
Working in sport is demanding, and Andrew is someone I rely on to help simplify it all. He gives me greater clarity, focus and self-awareness, which allows me to perform more consistently both on and off the pitch. He has a great ability to challenge my thinking while keeping everything simple and easy. The impact of our work together isn’t just on the pitch but also off it. I’d strongly recommend Andrew to anyone looking to reach their full potential.
Cutting through unnecessary noise
Andrew and I started working together half way through the 25/26 season and it has had a hugely positive impact on my on field performance. It has given me a better understanding of what makes me tick and what helps me to perform at my best. One of the biggest benefits has been the ability for us to simplify things- cutting through unnecessary noise and trimming the fat to help me go after the things that matter most. That clarity and focus has had a great impact on my consistency and performance trajectory
A complete game changer
Working with Andrew has been a complete game changer for my life on and off the field. The work we do in our 1 to 1 catch ups enable me to be the best I possibly can be in the most simple and effective way for me. I leave every session we have together with utter clarity on what actions to take next that will allow me to be at my best physically mentally and emotionally. I couldn't recommend Andrew enough if you're looking to explore your true potential!
One of the best in the country
My experience with Andrew was so enjoyable. Playing inter-county football can be challenging whilst trying to juggle other commitments. Andrew gave me the tools to have clarity in the chaos of it all. The conversations we had filled me with confidence & really helped me to perform on the pitch. He was honest, approachable, informative and helpful. I found him to be so professional and I can safely say he is one of the best in the country in what he does. The best thing he does is he’s great at simplifying everything and breaking it down in a short space of time. He helped me get more consistency in my game and I can’t thank him enough for it. Top class. I would recommend him to anyone that is ambitious in their sport and looking to find an extra percentage that will take their game to another level.
Next level
The growth I have seen in my game and the things Andrew and I are working on has been next level. Andrew challenges me in our sessions, while making me feel brilliant and has a great understanding for what I need. The conversations and the sessions every week have differed and that has been the best thing for me. Some weeks can be 10 min chats and some can go on for as long as I feel is good for me and Andrew is brilliant at that. We have been working on how to access my flow more regularly and what my triggers are to try and access this so that I can go into games feeling more confident and just backing and trusting my game and ironically letting it just flow.
New arrivals
Ireland rugby internationals who have just kicked off their work with Andrew.
Calvin NashMunsterIrish Rugby International
Tommy O’BrienLeinsterIrish Rugby International
Executives
The foundation everything else sits on
Conor SmythCEO, TritonLake I started working with Andrew in April 2025 without a crisis to solve. I run TritonLake, a private markets business, and things were working — I just suspected I was leaving a percentage or two on the table and had no real idea where to look. What he put in place first was unglamorous: a repeatable, sustainable and ambitious operating model that was built on invisible behaviors and habits. None of it looked like high performance at the time, but it turned out to be the foundation everything else sits on. The real return has come in the harder periods since. When the professional pressure has been on I have stayed level, and staying level is the difference between the right call and the reactive one.
One of the most important investments I have made
Brian GarryEnterprise Sales Executive I started working with Andrew Conway in January 2025, during a period when I felt overwhelmed by anxiety, spiralling thoughts and an intense drive to succeed that was beginning to affect every other part of my life. Andrew has genuinely changed the way I approach both my career and my life. He helped me understand that high performance is not about constantly operating at 100 miles an hour or sacrificing everything else in pursuit of success. It comes from building the right identity, controlling the controllables and consistently making the small, difficult decisions that move you forward. Through our work together, I have learned how to recognise negative thought patterns before they take over, manage pressure more positively and focus my energy on my actions rather than becoming consumed by outcomes. Andrew has helped me develop greater discipline, presence and self-awareness through practical tools such as meditation and routines built around my core values. The impact has extended far beyond mindset. I have become calmer under pressure, more deliberate in my decision-making and better able to channel my ambition into productive action. Professionally, I have raised my standards, achieved some of the strongest results of my career and taken on increasingly demanding opportunities. Personally, I have developed a much healthier understanding of balance, recovery and sustainable success. What makes Andrew different is that he understands high performance at the highest level, but he also understands the individual behind the performance. His approach is honest, practical and deeply personal. He challenges you when you need to be challenged while helping you build a structure that works for your own life and ambitions. Working with Andrew has been one of the most important investments I have made in myself. I would strongly recommend him to anyone who is ambitious, wants to perform at a high level and is serious about becoming a calmer, more disciplined and more complete version of themselves.
Trusted Performance Partner
Engineering Lead, technology I would class 5X Flow as my ‘Trusted Performance Partner’. There are heavy elements of coaching, but the way the sessions play out, it’s me unearthing the topic and those being teased out into concepts or themes to work on.
The difference has been huge
Head of Commercial Management, Global Consultancy Andrew and I have been working together for over a year now, and the difference has been huge. I first contacted 5X Flow looking for help in combating professional burnout, that had started to leak into my personal life. What started with some early wins, greater clarity of thought and being able to preserve more of my mental energy, has gradually translated into better habits, more positive behaviours, and, ultimately, better outcomes professionally and personally.
A turning point
Business Development Executive My time working with Andrew Conway of 5XFlow in 2025 was a turning point for both my professional mindset and personal growth. Andrew didn’t just give me standard advice; he taught me the actual mental mechanics of how to think, learn, remember, and understand. His guidance allowed me to scale my self-confidence and master the art of “controlling the controllables.” Thanks to our work together, I am far better at managing my expectations, staying resilient under pressure, and remaining flexible in the face of change. He is an exceptional performance partner.
The things that can’t be counted that truly count
Partner, Investment Firm As careers progress, technical skills and competencies become table stakes, and it’s the things that can’t be counted that truly count. That is my work with Andrew: together we identify the unlocks, and the sustainable tools I can apply consistently, that deliver the real gains that give me an edge.
Teams that have worked with Andrew
- Na Fianna
- Dublin GAA
- Laya Healthcare
5X Flow works with a limited number of individual clients.
A 30-minute conversation to see whether it is a fit.


